Androids just wanna have fun.
This is a long time personal project of mine. I've always loved Bladerunner, and decided to refine the Tyrell Corporation's branding. I felt that the company's aesthetic was modern, but rooted in mythology, which is why I kept the symbol of the great horned owl as the primary mark. Typographic marks and patterns were essential to reinforce the company's pervasiveness throughout the world of Bladerunner. The branding was intended to reflect Eldon Tyrell's personality and commitment to his work.
Branding, Illustration, Web Design, Advertising